Nothing lasts forever, (except PhotoShelter,) so back up your assets because you can never be too safe.

You also, every once in a while, want to go to your user because you want this to be user-friendly.” So, the best way to massage your keyword list is to actually look at how people are searching in your catalogue. Stanley said, “One of the best things that PhotoShelter offers is the Google Analytics If you’re not doing that, you’re missing out on an opportunity because the advantage of Google Analytics is that I can go all the way back to 2006 and I can pull up all the search terms that everybody has searched for within Chick-Fil-A’s PhotoShelter account.

Sync Google Analytics with your PhotoShelter account to get real-time insights about the way users search for images and use that to inform your brand’s keyword best practices.“You basically need to create a keyword list that’s structured for your organization,” he said. Stanley said, “If the user can not find the photos they’re looking for, it’s not a successful system.” After initiating a live exercise with the session audience-asking them to look at an image and submit their own keywords to a group Slack chat, Stanley noted that people’s answers don’t tend to be consistently the same, so you can’t just onboard a team to a DAM platform with zero training. Whatever your business may be, make sure your keyword list represents what your users most commonly look for and need. If you’re in higher education, try adding keywords for location, people, year, and campaign when necessary. If you’re in retail, make your keywords about your merchandise and brand materials. Create a keyword list unique to your organization’s needs.Add keywords as you upload your images to PhotoShelter they’re “the hot sauce of content.” Adding metadata makes assets in your media library instantly accessible-more discoverable and easier to search for, and speaking from experience, Stanley agrees, “The turning point for Chick-Fil-A for using PhotoShelter more effectively-especially for people who are out there doing journalism and taking pictures and writing normal captions-if you put keywords in, your organization can use them for a lot more than just the initial concept of what you shoot them for…you can move your photos beyond the initial assignment and use them for a lot more,” he said.Watch the entire session below or try the DAM tips out first:

ĭuring the Innovation Summit, Stanley shared a few more invaluable nuggets of wisdom about corporate visual asset management that cluckedstuck out. The last time we spoke to Chick-Fil-A’s multitalented storytelling extraordinaire, Stanley Leary he shared how he project-managed the implementation of PhotoShelter to help unify the brand’s visual asset management and contributed creative content ideas to get people nationwide obsessed with eating more chick-in. If you’ve tasted their chicken sandwiches, you get it.

Chick fil a everyone has a story